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Top 6 Giving Tuesday Tips

by | November 10, 2021

2 min read

Don’t have a lot of time? Feeling overwhelmed? Read these quick tips (less than a 2 minute read!) on making the most of Giving Tuesday and how you can create a clear story and journey for your donors, not just a one-time transactional gift.

Want to chat about this further? Email Lacey at [email protected]

#1 – Be clear about the impact of a donation to your organization. Have a specific ask.

For example, “When you donate $25 today, you’ll help to reach our goal of $10,000 to do X” (finish building a home for 1 family, buy a new piece of equipment that saves lives, etc.)

#2 – Add a matching component. Ask one of your loyal and most generous donors if they would consider matching all gifts. It doesn’t have to be a large amount. Even something like, “All donations up to $500 will be matched on Giving Tuesday. Double your impact today!” will inspire people to give.

#3 – Get creative. People are flooded with eblasts and social media posts on Giving Tuesday. Consider sending yours out the day before or doing something fun and different, like a short video or a gratitude post thanking your volunteers.

#4 – Get inspired. Listen to Cindy Wagman’s The Small Non-Profit Podcast to feel inspired, hear new perspectives and get outside of your own bubble. You can listen while you’re driving or doing dishes – it’s a quick, easy and painless way to come up with new ideas.

#5 – Keep it simple. If you’re feeling overwhelmed, just trying doing one new thing.

One e-blast can go a long way!

#6 – Make Follow-up Count! There’s no point in engaging new and existing donors if you aren’t going to report back on the impact of their support. Whether it’s a simple e-mail, text, or phone call, make sure to follow-up and specifically report back on the impact of their gift, total raised on Giving Tuesday, and what these funds will be used for.

Lacey Kempinski

Lacey Kempinski

Lacey Kempinski is the Founder of Balanced Good. Driven by her desire to help other working parents and women find balance while finding her own balance, she gets that the struggle is real. As a mom of three young children, a seasoned fundraising professional, and a newly self-described feminist leader, she know the social profit sector can do better.

Learn more about Lacey Kempinski

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